welcome to my profile
SARAY MORa
Digital Marketing Specialist and Programmatic - Paid Media Sr. Manager
A Quick Background
I'm based in
Heredia,
Costa Rica
I worked at
ACCENTURE
AMADEUS
kIDOZ
My roles were
sr. paid media specialist
sr. digital media performance strategist
head of programmatic
Clients I have worked with:
Accenture
NRG - USA
HEB - USA
Radisson - amer
OVER $1 MILLION BUDGET PER QUARTER
MEDIA: SOCIAL, DISPLAY, PROGRAMMATIC
Amadeus
HOTEL G SAN FRANSCISO
ORLANDO PALMS HOTEL
THE CIVILIAN HOTEL
OVER $200k BUDGET PER month
MEDIA: search,SOCIAL, DISPLAY, PROGRAMMATIC and metasearch
KIDOZ
LEGO
MATTEL
HASBRO
OVER $100k BUDGET PER month
MEDIA: PROGRAMMATIC SSP SIDE
Here are the services i can work for your company
- Digital Marketing Strategy: Tailored strategies for advertising agencies, local businesses, and international companies.
- Programmatic Advertising: Expertise in programmatic deals, optimization, reporting, and compliance.
- Digital Media Performance Strategy: Effective client communication, campaign management, and tailored strategies.
- Paid Media Optimization: Management and optimization of paid media programs, insights, and vendor relationships.
- Programmatic Advertising Coordination: Campaign analysis, pacing optimization, vendor assessment, and team training support.
accenture - case study - NRG
THE PROBLEM
Our struggle with online conversions persisted as we navigated through the entire marketing funnel, encompassing both Upper Funnel and Lower Funnel strategies. Our primary objective revolved around lead generation for various NRG products, situated within the energy sector in Texas.
THE SOLUTION
To address this issue, we devised a targeted Lower Funnel strategy centered around specific time intervals to enhance our conversion rates. Leveraging DV360, we pinpointed visitors who had accessed the website within different time frames, ranging from 1 to 6, 12, and more hours ago.
This approach allowed us to analyze which periods yielded the highest lead generation. After a few weeks of implementation, we gained valuable insights into user behavior, enabling us to focus solely on the most effective hours. This optimization resulted in a remarkable 25% increase in leads within the first month.
KIdoz - case study
THE PROBLEM
Upon my arrival at Kidoz, the programmatic division was in its infancy. I dedicated significant time, effort, and learning to amplify programmatic revenue and performance. A critical challenge we encountered was understanding and adhering to the prohibition of third-party trackers in children's advertising.
THE SOLUTION
Our efforts led to a remarkable surge in Kidoz Programmatic Revenue, reaching $254,776—an impressive 723% increase from Q2 2022's $30,972 and a notable 274% rise from Q1 2023's $68,070.
This success stems from a versatile approach—combining adaptability, strategic maneuvers, and continuous learning to navigate industry nuances.
Key Aspects:
- Adaptability: Navigating industry regulations with agility.
- Strategic Growth: Implementing effective strategies tailored to unique challenges.
- Educational Focus: Investing in ongoing learning to stay ahead in a dynamic landscape.
REFERENCES
video introduction
Programmatic digest podcast interview
by helene parker
Three Fun Facts
I HAVE EXPERIENCE WORKING AS a freelancer.
I have also worked as a freelancer in the past for USA based companies.
I AM ALSO A PROFESSIONAL
NAIL ARTIST
After the pandemic I decided o start learning to be a Nail Artist and pursue one of my dreams.
I love TO SING
In my spare time I like to sing.
my most recent achievement
mba graduation, universidad internacional de la rioja, mexico, january, 2024
Things I Love
These are just some of the things that make me feel alive!
Looking forward
to working with you!
Email Address
mcsaray@gmail.com
My Linkedin Profile
My full resume: